Kerrang! Magazine officially began as a one off supplement in the Sounds newspaper, dedicated to the rise of hard rock bands such as Led Zeppelin, AC/DC and Aerosmith , and the new wave of British heavy metal, a movement that began in the late 1970’s in Britain, and had branched out internationally by the early 1970’s.
Angus Young of AC/DC was the first act on the cover of Kerrang! Publication continued through the 1980’s and into the early 90’s, edited by Geoff Barton. Publication increased from a monthly bases, to fortnight as the magazine became more popular, and in 1987, to a weekly basis. When its publishers modified its content from thrash and
glam metal, to Emo and metal
core, there was a lot of complaints. Brannigan, the publisher that ended kerrangs down fall, steered Kerrang through its most commercially successful period.
Content
The content of Kerrang! Is mainly based on alternative styled groups, offering opinions on up and coming bands, and reviews of recent gigs.
The magazine usually consists of feedback over the past week, such as popular tweets, answered fan questions and letters of the week. The news delves into the more promotive of up coming bands and more interesting stories of the week that involve rock stars. This is usually followed by Reviews of gigs and features advertised on the cover, and a collection of posters containing famous bands.
Publishing information
Kerrang is currently published by the Bauer Media Group, and also, as Kerrang TV is in partnership with Bauer media Group it can be accounted for advertising as well.
Typical Reader Profile
Kerrangs typical reader would be aged 15-25, intelligent and be gladly aware of their individuality. The presence of brands such as Drop Dead and advertisement of gaming, can add to the individuality, showing that readers are active consumers of gaming and fashion. Almost all of the bands profiled promote tattoos and/or Piercings.
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